Doll Name Beat This Aja Leith
Stock # (US) #14107
Package contents listing Contents: 12.5-inch/1:6th scale fashion doll, outfit & accessories, doll stand. 
Comments/Trivia
  • Licensed by Hasbro and produced by Integrity Toys. 
  • From the Beat This Aja Leith and Shana Elmsford Two-Doll Gift Set, part of the 35th Anniversary Collection.
  • Beat This is the title of a Jem song from the cartoon, but this fashion is based on the She Makes an Impression fashion by Hasbro. Not to be confused with the She Makes An Impression Kimber/Raya doll set by Integrity!
  • Limited edition of 600 dolls. Lottery Doll (500) / Public (100); IT Direct / Sideshow Toys Exclusive
  • Doll by Vaughn Sawyers
  • Packaging and layouts by Alain Tremblay

Click on the thumbnails to enlarge the photo.

12.5-inch/1:6th scale fashion doll: pale Caucasian ("Cream" skin tone, in Integrity terms) complexion, soft curled aqua blue hair with a fringe and thick curled tendrils. The top third of her hair is in a high ponytail. She has glued on black eyelashes & pierced ears, blue eyes and eyebrows, strong lip liner, make up in pastel shades.
  • The back of her head is marked © 2015 IT. 
  • Her face mold was also used on Fan Xi, another Integrity character. 
  • She doesn't use the older Aja Leith face mold. A photo side by side.


She has an articulated smooth vinyl body that can hold many poses. She comes with three pairs of hands. She is marked ©2012 Integrity on her rear.
  • Her fingernails and toenails have pink polish. 
  • Integrity's Color Infusion line also uses this body type.

These are the ones she was packaged with. The fingerless plum "gloves" are painted on. They were protected with mylar baggies and held in place with an elastic in her box.
  • They have pink polished nails.
  • Some promo photos I've seen show her with fabric gloves, I'm not sure if she actually got those or not, as mine was bought second hand.

The second pair the same mold but without the "gloves". They came in her accessories box that looks a bit like an 80's cassette tape, placed in front of her legs in the box. 
  • They have pink polished nails.
The third pair are in different positions. They came in her accessories box that looks a bit like an 80's cassette tape, placed in front of her legs in the box. 
  • They have pink polished nails.
outfit Made up of pieces itemized below. 
Blazer: Textured white w/iridecent weave blazer with shoulder pads/wide lapels; pockets, and decorative fabric buttons at cuffs and front closure. Lined in white satiny material, tagged.

Shirt: Fine weaved metallic fibre sleeveless turtleneck, with 6 flat hook /thick thread eye closures in back, lined in an ice blue/grey satin, tagged. 

Skirt: Plum soft satin fitted mini skirt, lined with matching satiny material, tagged. 3 flat hook /thick thread eye closures in back. 

hose: Cool white (nearly grey) with silver threads, elasticized waist. 
accessories Made up of pieces itemized below. Most of these were placed in accessories box that looks a bit like an 80's cassette tape, placed in front of her legs in the box. 
Genie cone/ponytail holder; hinged plum enameled metal conical shape.
  • See a photo of it from the side, holding the hair in place.
Earrings: Enameled metal plum textured circles. 

Whammy bar; silver metal with black handle. Attaches to the bridge of the guitar.

Guitar strap: pale blue/grey ribbon with silver buckle, silver fasteners on ends. 

Guitar: Aqua blue clear acrylic with sparkles, silver details and black extra little knobs (a lot of knobs on this guitar) Based on a Gibson Explorer.
cord: thin black plastic cord with chrome-tone connectors. They fit into the instruments & doll stands.
shoes: Sparkly/glossy magenta leatherette pumps, champagne satin interior & soles. Has a silver detail on heel. 
doll stand Made up of pieces itemized below. 

stand base: Thick fluorescent pink acrylic stand with holographic 35th Anniversary logo design. Reminiscent of Hasbro's clear pink stands.

Stand pole: chromed plastic tube with an adjustable metal inner pole.
under arm doll holder: Attaches to the top of the stand pole. Silver.
  • These silver doll holders seem to be interchangeable with the other two-doll sets from the 35th Anniversary series. 
saddle style holder: Attaches to the top of the stand pole. Silver.
  • These silver doll holders seem to be interchangeable with the other two-doll sets from the 35th Anniversary series. 
Box, liner and inserts not noted in Integrity's box contents above. We have longtime friend of the website Alain Tremblay to thank for designing the Jem packaging, as mentioned in the credits shown on the bottom of these boxes.  Please note, Aja came with Shana in this package, so there is only one outer package per two-doll set.

Box: Thick cardboard black satiny finish with a hot pink and pink foil confetti & music notes design on front; sides have the Jem logo & stars also in hot pink /pink foil; the back has a palm tree and spotlight design as well as more musical notes and confetti in hot pink/pink foil. It has Integrity Toys logo in white on both sides and Hasbro's current logo in white on the back. The bottom has licensing information etc in white. Over top of this is a magnetized flap that folds over the top, in shiny pink/orange & yellow with the Jem logo and 35th anniversary markings in holographic foil - it looks white in this photo!
  • These outer boxes seem to be interchangeable with the other two-doll sets from the 35th Anniversary series. 

The pink flap opens up to reveal the two single doll boxes inside. Each doll is packaged separately. The inside of the main box is hot pink with the Jem logo on the flap. The two single boxes put together (seen from the back) fit together to recreate the same design as the main box. 

Once completely removed, Aja's box flap opens like a Western style book (Shana's opens the opposite way, like a pair of cupboards!). The package is a blow up of the original Sharon Knettel artwork from the 1986 Hasbro boxes with 'Aja of the Holograms' printed in pink holographic foil; it wraps around the one side of the single box. The other sides are similar to the larger box design (black and pink), the back is the spotlight half of the main box back design.

Pulled out of the "portrait" single box is yet another hot pink cardboard insert to which the doll is attached with white ribbons. The head/hair net is kept in place by a small piece of white thread. The back is white and gives access to the ribbons holding her waist and arms in place. The guitar is in a cello baggie taped to one side of the box, the doll stand pole is on the opposite side. Over the lower legs is a small cardboard box reminiscent of a cassette tape box. When removed, you can access the white ribbon holding the legs in place.

The cassette box is made up of 3 pieces; a top that closes over the bottom like a chocolate box basically, and a long pink strip of cardboard that tucks into two slits made in the inside of the doll's box. Inside are the second and third pair of hands, stand parts, the cord, guitar strap & earrings, all in bags.

Certificate of Authenticity, 35th Anniversary: postcard sized. There is one per pair of dolls. It is bright pink/blank on the back, comes in a plastic baggie.
  • seem to be interchangeable with the other two-doll sets from the 35th Anniversary series. 
Other images of Beat This Aja
Source Differences from produced fashion/cartoon
Hasbro FashionThe Integrity fashion comes with the earrings & hair decoration (in purple), that were not included in the Hasbro version. Integrity's version was toned down slightly, with a more conservative white blazer - with some iridescent threads woven in, of course! - rather than silver lamé, a satiny plum skirt rather than metallic tinsel. The 'Jerrica' elements (hat, sash, sunglasses) were not included and the blazer is not reversible. 
Illustrations: She Makes an Impression (Jem) (Shown left) The Integrity version follows the cartoon version pretty faithfully I would say, including the super 80's hairstyle, and the fact that it is Aja's fashion, not a Jem/Jerrica fashion that Hasbro created.

Credits: