|The ultimate mail in! If you don't know by now, prepare for a
shock. Somehow, Jem was going to end up with a vivid pink Llama as
a pet. They produced enough of them to keep their value relatively
low (around $50-$70 as of now) but they are still kind of a tricky find.
Not helping matters is the fact that when Jem was cancelled and Hasbro
was stuck with thousands of the Llamas, they decided (at least in Canada)
that Rama Llama would become "My Little Pony Llama Friend" and are also
sought after by My Little Pony collectors.
I don't think there were any boxes packed with the Rama Llama offer,
but it could be bought if you used a mail-in rebate offered at various
toy stores ($3 off the Glitter N' Gold Roadster, Jem, or Rio). With
the rebate check came the order form for Rama Llama. Rama Llama was
available for $7 plus shipping (expired March 1987). As the rebate
states, it was not available in any store. It is referred to as Jem's
"Mascot", whatever that may entail.
Some insight from Walter (who knew people at Hasbro/Sunbow during Jem's
years): "the RAMA LLAMA was supposed to be introduced
on the cartoon. he was a gift to JEM from a prince in brazil (or
south america somewhere)...RAMA LLAMA was supposed to be a natural llama,
nothing magical or mysterious. i asked why then he was pink, and the woman
i was talking to at the time said that it was what little girls would like.
See more about Rama Llama's mail in
Thanks to Timothy for much of the information and
most of the photos on this page!