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In a tale as old as time itself, the spirited, talented, exotically-featured woman has been replaced by a thinner, younger, more vapid version of herself. Enter Maxie! |
| Deciding to cut their losses, Hasbro abandons Jem and by Toy Fair in
February, 1988- Maxie is Hasbro's next shot at trying to dethrone Barbie;
"If you can't beat 'em, join 'em" being implicit in their marketing
strategy. Maxie is a teenage fashion model who goes to school and
does other wholesome activities. Ho Hum. Even Barbie gave up
on this concept in the early 1960's didn't she? And they said that
Jem's personality was too limiting!
Below is a listing of items that were meant to be Jem's, but ended up either belonging to Maxie, or the designs and fabrics are reused and "Maxie-fied" |
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Rob (Maxie's soccer playing dorky boyfriend, shown left) has a face mold that was apparently intended at first for Jem (see the "Craig Phillips" doll) He thus looks about 25, much too old for a high school student and, he looks nothing like the cherubic youngster pictured in the box art. But Rob didn't stop there. He also borrowed Rio's white sneakers (from Glitter 'n Gold Rio). |
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-The Sunsplash Maxie dolls came with sunglasses in the
shape of the smaller/triangular Jem glasses. A cool (I'm sorry, but
it is!) new feature was that they changed colour in the sun! Also,
check out those earrings.
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| It's possible that the "pearl" earrings that would have come with Rockin' Romance Jem available with two of the Maxie Dance and Romance fancy prom dress fashions. | |
| There are white lace tights made of the "Like A Dream" Fabric for Maxie.
They have little lace "cuffs" sewn around the sock line
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This necklace from Prom Perfect Maxie looks like the same mold used for the ill-fated Rockin' Romance Jem doll. These necklaces were also available in accessory packs. I've also seen it in purple, orange, yellow, matte white and lavender |
| Some Maxie accessory packs came with vinyl purses that look like the ones shown in the 1988 Hasbro Pre-Toy Fair catalogue (which weren't produced in Jem packaging) | |
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The mold for the camera from Show Me the Way,
as well as the watch from Love Is Here were recycled
into the Maxie toyline as well.
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Maxie's Mix 'n Match Gear |
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Maxie also had small accessory packs called "Mix N' Match Gear"; I believe there were at least 20 different packages, but only some had Jem-like items. See below for some examples. These aren't far from the ill-fated Matchin' Medley accessory packs that had been proposed for Jem in 1988. |
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Rock N' Curl Jem style bracelets in: (shown)
(Thanks to Lori for this photo) |
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Rock N' Curl Jem style Hairbows:
I'm told this is probably all of the Maxie hairbows. |
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Earrings
Rock N' Curl Jem style earrings.
Lightning Bolts (came with accessory packs)
There are also green triangular earrings- same colour as 2nd ed. Aja's earrings, but in the shape of 2nd ed. Kimber's. (just the triangle, no hoop) (Thanks to Lori for this photo, and Matt for various info throughout this section) |
| Most of the images and information compiled
here was donated, thanks to Sonia, Tommy ng59, Lochness, Laura
(Badgerprincess), Lindsay, riot4Jem, Thumper, Lori & Corey King
For more on Maxie:
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