Doll Name Shana (2nd Edition)
Stock # (US) 4203/4005 Asst.
Hasbro package contents listing 12 1/2" doll with stage fashion, pretend musical instrument, pumps, hairpick, cassette tape and figure stand.
Comments/Trivia This is the 1987 version of Shana, updated from 1986.
Produced Variants So far, I know of dolls marked on their backs with one of the following places of manufacture, and there are slight variations among them:
  • China 
To learn more about these body types and slight differences, please see the body variations page.
More Skip here to see more about packaging variations from different countries, promotional boxes, etc.
Skip here for a listing of other depictions of 2nd Edition Shana (cartoon, prototypes, catalogues, etc).

Click on the thumbnails to enlarge the photo.

12 1/2" doll: African-American doll with curly lavender hair.
  • StormerSynergy and Shana share the same face mold.
  • 2nd Edition Shana has earring holes and (possibly, if they weren't removed) plastic tabs from the hairbow on her head; I have (so far) only seen 2nd Edition Shana's with a widow's peak, but some 1st Edition Shanas had that feature too.  
  • She is one of the rarest produced Jem dolls.

stage fashion: Made up of 4 pieces itemized below.

stage fashion part 1, pantsuit: Is a combination of two fabrics, the top half being made out of emerald lamé, the bottom half is made of fluorescent pink spandex.
  • The dual-fabric concept helped a lot in keeping it from falling down in front.

stage fashion part 2, jacket: made of satin-like polyester.  If you look closely, there is a wide, faint diagonal wavy pattern in the satin.
  • It frays & fades easily.

stage fashion part 3, earrings: Dark orangey-melon coloured figure eights.

stage fashion part 4, hair bow:  Pink stretch lace
  • similar to Rock N' Curl Jem's pink hairbow, but is a lighter shade and thinner
  • There are some Maxie fashion packs that come with a ribbon either identical to this one, or pretty darn close.

pretend musical instrument: Guitar, royal purple, transluscent with silver glitter, silver cord.
  • there are two other versions of this guitar shape, the opaque pink one that comes with 1st Edition Shana, and a darker transluscent purple one that came with Mexican Shana.
  • It strongly resembles a Mockingbird guitar made by the B.C. Rich company

pumps: Pure Yellow scalloped-edged pumps.

  • Not fluorescent and have thin sides, compared to Raya and Flash N' Sizzle Jem's yellow shoes.

hairpick: Fluorescent yellow-green

cassette tape:  Shana Jem Theme, Broadway Magic, It All Depends on the Mood. Dated 1986.
figure stand: Dark pink, not completely transparent, it's a bit milky-looking.
Items not listed in Hasbro's box contents (not all dolls came with the same posters and inserts, this is a listing of what I got personally with my dolls)
Box- 2nd year horizontal edged box.  (Doll, doll stand, accessories made in China.  H44  Cassette made in Hong Kong)
Insert - turquoise.  (see more on Box Liners)
Poster- Rolled Glitter 'n Gold Illustrated poster with 1st Year Jem Catalogue Poster on back. (See more on posters
MTV offer (US version)

Packaging Variants: A listing of the packaging that 2nd Edition Shana can be found in (All that I know of, so far!) Anything in Italics I haven't actually seen but have good reason to believe exists.  If you have any photos or information/corrections to share, I'd love to hear about it!

Canadian Issue (possibly had Smash Hit Tape offer boxes?)


UK Issue


US Issue: Smash Hit Tape offer sticker


US Issue: No Smash Hit Tape offer sticker, 4203/4005 Asst./© 1986 Hasbro, Inc./Pawtucket, RI 02862/All Rights Reserved/Doll, doll stand, accessories/made in China H-44/Cassette Made in Hong Kong

Other images of 2nd Edition Shana (generally unproduced/prototypes/promotional figures)

Source Differences from produced doll (if any)
Hasbro catalogues Second Edition Shana (and the Holograms) in the 1987 US Hasbro Toy Fair Catalogue

  # Her guitar is shown to be opaque.

Second Edition Shana (+Danse & Raya) in the 1987 France/UK Toy Fair Catalogue (French Shown)
Second Edition Shana  in Topolino Magazine  (one of many issues from 1987)

Second Edition Shana on the back of the 2nd year hologram boxes (same photo appears on the 2nd year catalogue poster)

  # Her earrings are shown to be hoops, not figure eights. Thanks to Pete B. for the hoop photo
  # Her guitar is shown to be opaque.

Second Edition Shana and the other 2nd edition Holograms are shown wearing bright yellow hoop earrings on the back of the Music is Magic fashion boxes ( the same photo appears on the 2nd year catalogue poster).
Topolino
Store Catalogues
Prototypes (from Hasbro employees, etc)
Commercials Rock Backstager, Rock N' Curl Jem
Other Print advertisements
Illustrations: Hasbro Box art
Illustrations; Hasbro Promotional art
Illustrations: Cartoon  I think she is the only original Hologram to wear her second edition outfit on the cartoon.  The colours are a bit mixed up, the pants are shorter and the hairbow is missing, she also has a black belt.
Illustrations: UK Comics
Illustrations: Colouring & Activity Books
Credits:  Thanks to Thumber for the scan of the loose 2nd Ed. Shana hairbow, thanks to Jean-Nicolas from Québec, Canada / popartmusic81 for the Canadian box photo.