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Advertising
Television Commercials (You Tube links)Dealer Catalogues Print Advertisements Store Catalogues Licensing Specifications Kit |
| Commercial | Featuring |
| 1986 Jem Preview/Coming Soon |
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| 1986 World of Jem, coming this year | Short cartoon opening credits, 1st ed Jem/Jerrica Doll, the 1986 Holograms, The Misfits, Flipside Fashions (Music in the Air, Sophisticated Lady, City Lights), Award Night, Rockin' Roadster, Rock Backstager (Outta My Way fashion visible) and Star Stage. Rio is shown briefly, wearing Truly Outrageous but not mentioned by name |
| 1986 Jem Doll Commercial | Unfortunately the link for this one died, so I can't give you a description of it : ( |
| 1986 Jem Doll Commercial (from the UK) | Short cartoon opening credits, 1st ed Jem/Jerrica Doll, & the 1986 Holograms, voice over is of a British man speaking. |
| Jem Star Stage #1 | Short cartoon opening credits, 1st ed Jem/Jerrica Doll, the 1986 Holograms. |
| 1986 Jem & the Holograms and The Misfits dolls/Coming Soon |
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| 1986 Rock Backstager (1986) | Short cartoon opening credits, Features 1st ed Jem/Jerrica Doll, the 1986 Holograms, Backstager, (Outta My Way visible), Let's Rock This Town, Twilight In Paris, Like A Dream & Dancin' The Night Away. |
| Jem "Hair" Commercial | Has some of the animation from the "coming soon" commercial, 1st ed Jem/Jerrica Doll, the 1986 Holograms, Rockin' Roadster, On the Road with Jem, Permanent Wave, Award Night, Gettin' Down To Business, Encore, Twilight in Paris, Dancin' The Night Away, Music is Magic. |
| Rockin' Roadster | Features new animation specifically for this commercial, 1st ed Jem/Jerrica Doll, Rockin' Roadster, On the Road with Jem, Permanent Wave, Gettin' Down To Business, 1st Edition Rio, Truly Outrageous, Award Night, Permanent Wave. |
| Jem free cassette offer | "Real" people crowd scene with Jem banners. Features 1st ed Jem/Jerrica Doll, the 1986 Holograms, Star Stage (Says available this summer), and a tear-jerking "toy store" scene of girls running by a rack of Jem fashions in the packages - visible (to me) are Command Performance, Twilight in Paris, Dancin' The Night Away, Only The Beginning, Permanent Wave, Music is Magic, Encore (all the 1st year On Stages except Award night), Rockin' Roadster and various Jem dolls in boxes, looks like just the Holograms. |
| Jem Star Stage #2 | Star Stage, Features 1st ed Jem/Jerrica Doll, the 1986 Holograms, Permanent Wave, Music is Magic, Dancin' The Night Away, Encore. |
| Rock N' Curl Jem (Jem Girls theme, 15 seconds) |
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| Rock N' Curl Jem | Rock N' Curl Jem, 2nd edition Holograms, How You Play The Game, Come On In, Love's Not Easy, There's A Melody Playin'. |
| Video, Rock N' Curl Jem | Rock N' Curl Jem, Video, 2nd edition Holograms. |
| Danse, Flash n' Sizzle Jem |
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| Raya, Flash N' Sizzle Jem | Flash N' Sizzle Jem, Raya, 2nd edition Holograms. |
| Rock Backstager (1987) |
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| The Misfits dolls (1987) | Flash N' Sizzle Jem, Designing Woman, Gimme Gimme Gimme, You Gotta Be Fast, Pizzazz, Roxy and Stormer (with reversed instruments, haha), 2nd edition Holograms, |
| Clash & Synergy | Flash N' Sizzle Jem, Clash, Pizzazz, 2nd edition Holograms, Synergy. |
| Video Madness Playsets | Flash N' Sizzle Jem, Rock N' Curl Jem, Congratulations, Rio (not sure which edition), Universal Appeal, Friend Or Stranger, Come On In, Video, Danse, Raya, Clash, Pizzazz, Roxy, Stormer (again, with Roxy's guitar!) and of course all four Video Madness playsets. |
| Wrist Rocks | "Real" people crowd scene with Jem banners, girls with wrist rocks on. Done by Hasbro in the same style as the Jem doll commercials. |
| Glitter n' Gold Jem, Rio, Fashions, roadster |
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| Glitter n' Gold (Jem Girls theme, 15 seconds) | Glitter N' Gold Jem, Glitter N' Gold Rio, Gold Rush, Fire & Ice, Midnight Magic, Glitter N' Gold Roadster, Golden Days, Diamond Nights. |
| Dream Tour Cassette Commercial | |
| Non US and Non Hasbro Jem-related Commercials | |
| Settia Shoes commercial | Bizaarre animation... |
| Wrist Rocks | "Real" people crowd scene with Jem banners, girls with wrist rocks on. Done by Hasbro in the same style as the Jem doll commercials. |
| French commercials! | Thanks Isabelle for the link! |
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Soon to be a lot more all-inclusive. A new way to look at the Jem line: through dealer's catalogues. Unfortunately these things have been selling for mega-bucks lately, which makes it prohibitive for Jem fans to get to see these wonderful pictures! Basically from my understanding, these are called "Toy Fair", "Dealer/Retailer", or "Salesman" catalogues. They are magazine sized books with lots of large, colour photos of the toys that were available from Hasbro during the specified year. They are particularly helpful to collectors in that they show what was made for the year in question- but there is also the warning that just because something appears in the catalogue, does not mean there was enough retailer interest to justify producing it. So the rule is, if it's in the catalogue, it may have been produced that year. It's difficult to say if anything that is not in the catalogue was not produced in the country of the catalogue's origin - case in point: Jetta dolls were available in New Zealand, despite not being in their dealer's catalogue. It is quite possible they imported them from another country. Another thing about dealer's catalogues is that they are photographs of prototypes in most cases, so, while they may not be 100% accurate as to showing what the produced toy looked like, they do give you a peek into the process of producing the toy, little things that would have been changed along the way. The numbers shown beside the listing is the stock number. While it's possibly not all that interesting in and of itself, I think it's kind of neat to see how the numbers were assigned. Unfortunately I don't yet know all the stock #'s. If you have some numbers I don't have listed, feel free to let me know and I'll update this page as soon as I can! So far, these are the dealer/toy fair catalogues I have scans from. 1986, USA
German leaflet (1986) Jem Comic books (UK originally, have been translated into various other languages) (1986-1988) Topolino, Italy (1986-1988) Department Store Catalogues |
| USA Hasbro Toy Fair Catalogue (1986) |
| Toy | Stock # |
| Jem/Jerrica (Original Version) (page 1 page 2) | #4000 |
The Holograms Assortment
4201 Aja |
#4005 (reused in year 2) |
The Misfits Assortment (Pizzazz, Roxy, Stormer)
4204 Pizzazz |
#4010 (reused in year 2) |
| Rio | #4015 |
On Stage Fashions Assortment
4216/4040 Asst. Award Night |
#4040 (reused in year 2) |
Flip Side Fashions Assortment
4232/4045 Asst Up N' Rockin |
#4045 (reused in year 2) |
Smashin' Fashions Misfit Assortment
4251/4050 Asst Makin' Mischief |
#4050 (reused in year 2) |
Smashin' Fashions Rio Assortment
4248/4051 Asst Rappin' |
#4051 (reused in year 2) |
| Rock Backstager with Speaker | #4080 (reused in year 2) |
| Rockin' Roadster with FM Radio (page 1 page 2) | #4090 |
| Star Stage with cassette Player (Page 1 Page 2) | #4100 (reused in year 2) |
| USA Hasbro Toy Fair Catalogue (1987) |
| Toy | Stock # |
| Glitter N' Gold JEM | #4001 |
| Rock N' Curl JEM | #4002 |
| Flash N' Sizzle JEM/Jerrica | #4003 |
The Holograms Assortment
4201 Aja |
#4005 (reused from year 2) |
The Misfits Assortment (Pizzazz, Roxy, Stormer)
4204 Pizzazz |
#4010 (reused from year 2) |
| Glitter N' Gold Rio | #4016 |
| Synergy | #4020 |
Starlight Girls Assortment
4211 Ashley |
#4025 |
On Stage Fashions Assortment
4216/4040 Asst Award Night |
#4040 (reused from year 2) |
Flip Side Fashions Assortment
4234/4045 Asst Gettin' Down to Business |
#4045 (reused from year 2) |
Smashin' Fashions Misfit Assortment
4252/4050 Asst Let the Music Play |
#4050 (reused from year 2) |
Rio Fashions
4248/4051 Asst Rappin' |
#4051 (reused from year 2) |
Glitter N' Gold Fashions
4281/4055 Asst Fire N' Ice |
#4055 |
Music Is Magic Fashions
4296/4060 Asst Rock N' Roses |
#4060 |
Video Madness Playsets (page
2)
4311/4075 Love is Here |
#4075 |
| Wrist Rocks | #4077 |
| New Wave Waterbed | #4078 |
| Rock Backstager with Audio Speaker | #4080 (reused from year 2) |
| Glitter N' Gold Roadster | #4091 |
| KJEM Rock On Guitar (page 2) | #4095 |
| Star Stage with cassette player | #4100 (reused from year 2) |
| Clash | #4207 |
| Danse | #4208 |
| Video | #4209 |
| Raya | #4210 |
| Jetta | #4214 |
| USA
Hasbro Pre-Toy Fair Catalogue: Unproduced 3rd Year (1988)
The most interesting! What may have been in store for Jem in the third Year. Notice that "the Holograms" comprise only of Danse, Video, Astral and Regine... The Misfits are mentioned as well, so don't think they were completely out of the game by this point! |
| Toy | Stock # |
| Rockin' Romance Jem | #4004 |
| American Beauty Jem | #4007 |
| The Holograms Assortment | #4005 (reused from year 1 and 2) |
| Matching Medley Fashion Accessories | #4065 |
| Matching Medley Fashions (Summer style clothing) | #4066 |
| Matching Medley Fashions (jackets with purses, leotards with skirts, blouses with pants and more) | #4067 |
| Matching Medley Fashions (with shoes: long skirts with bandeau tops, fring vests with pants and more) | #4068 |
 |
UK
Hasbro Toy Fair Catalogue (1987)
Had most of the US line available. Missing are Jetta, Synergy, Rio Fashions, The Starlight Girls, Wrist Rocks & KJEM. The Holograms were sold in two assortments- the standard 4005 (with Aja, Kimber and Shana) and with a new assortment number, #4006 with Danse, Raya and Video (the US edition has the newest three Holograms each sold on their own, instead of in assortment packages). The pictures were also used in the French 1987 catalogue. |
| Toy | Stock # |
| Flash N' Sizzle JEM/Jerrica | #4003 |
| Rock N' Curl JEM | #4002 |
| The Holograms Assortment 1 (Aja, Shana, Kimber) | #4005 |
| The Holograms Assortment 2 (Danse, Raya, Video) | #4006 (the only time I've seen this stock number used) |
| The Misfits Assortment (Pizzazz, Roxy, Stormer and Clash) | #4010 |
| On Stage Fashions Assortment | #4040 |
| Smashin' Fashions Misfit Assortment | #4050 |
| Flip Side Fashions Assortment | #4045 |
| Music Is Magic Fashions | #4060 |
| Glitter N' Gold JEM | #4001 |
| Glitter N' Gold Rio | #4016 |
| Glitter N' Gold Fashions | #4055 |
| Glitter N' Gold Roadster | #4091 |
| Video Madness Playsets | #4075 |
| Rock Backstager with Audio Speaker | #4080 |
| New Wave Waterbed (Page 1, Page 2) | #4078 |
| Star Stage with cassette player (Page 1, Page 2) | #4100 |
| French
Hasbro Toy Fair Catalogue (1987)
Had most of the US line available. Missing: Jetta and the Rio Fashions. The French used a completely different stock number system. The photos are the same as those used in the UK catalogue. Some outfits have spelling errors in their names. The Misfits and Holograms dolls each had their own stock number, but I think were likely sold in assortments. The Glitter N' Gold Rio page is flipped (so it is backwards, the Jem logo on the car is backwards for example) *A huge "merci beaucoup" to Isabelle for donating these wonderful pictures! |
| Toy | Stock # |
| Studio Rock Guitar (KJEM) | #6229 |
| Danse | #6245 |
| Video | #6246 |
| Raya | #6247 |
| Clash | #6248 |
| Les Tenues De Scene (On Stage Fashions Assortment) | #6252 |
| Jem Rock 'N Roll (Rock N' Curl JEM) | #6253 |
| Les Deux Modes De Jem (Flip Side Fashions Assortment) | #6260 |
| La Mode Misfits (Smashin' Fashions Misfit Assortment) | #6267 |
| Coupe Rock N' Gold (Glitter N' Gold Roadster) | #6299 |
| Kimber | #6302 |
| Aja | #6303 |
| Shana | #6304 |
| Roxy | #6305 |
| Stormer | #6306 |
| Pizzazz | #6307 |
| La Loge Rock (Backstager) | #6308 |
| La Scene Rock (page 2) (The Star Stage) | #6309 |
| Jem Rock N' Flash (Flash N' Sizzle JEM/Jerrica) | #6374 |
| Jem Rock 'N Gold (Glitter N' Gold JEM) | #6375 |
| Synergy | #6378 |
| Rio Rock N' Gold (Glitter N' Gold Rio) | #6379 |
| Les Starlights (The Starlight Girls) | #6380 |
| Mode Rock 'N Gold (Glitter N' Gold fashions) | #6381 |
| Mode Rock Music (Music Is Magic Fashions) | #6382 |
| Video Set (Video Madness Playsets) | #6383 |
| Jem Watch | #6384 |
| Jem Water Bed (page 2) | #6385 |
| French
Hasbro Toy Fair Catalogue (1988)
This catalogue is the 1988 Hasbro catalogue, not pre-toy fair; Hasbro France only produced one catalogue a year for the toy shops to order from. I have no way of knowing if these dolls and/or fashions were released in France, but considering none have shown up in 20 years, it doesn't seem likely. The stock numbers seem to refer back to the US stock numbers oddly -notice the 1987 French stock numbers are totally different. Again, oddly- "Hollywood Jem" is numbered #4009, not #4007 which American Beauty is numbered. This is the only time the stock number of #4009 is seen and could potentially refer to the "actual" Hollywood Jem, not just a renamed American Beauty. These scans were very kindly donated by Sylvain! |
| Toy | Stock # |
| Rockin' Romance Jem | #4004 |
| Hollywood Jem | #4009 |
| Matching Medley Fashion Accessories | #4065 |
| Matching Medley Fashions (Summer style clothing) | #4066 |
| Belgium Hasbro
Catalogue (1986)
The Belgian Hasbro catalogue is in French language (this version is, anyway) and has several unique prototype photos used, as well as many photos that were also used in the German leaflet. Thanks to sven-ken of the Titi-chan forum, I am able to share scans of the 1986 Belgium catalogue! Thanks also to Isabelle for help in this section. |
| Toy | Stock # |
| Introduction to Jem (page 1, page 2) | |
| Jem/Jerrica (Original Version) (page 1, page 2) | #6300 |
The Holograms Assortment
6302 Aja |
#6073 |
The Misfits Assortment
6305 Roxy |
#6074 |
| Rio | #6301 |
Flip Side Fashions
Gettin' Down To Business |
|
On Stage Fashions Assortment (Tenue De Scene
De Jem)
Award Night |
#6079 |
Smashin' Fashions Assortment (La Mode Misfits
- Rio)
Makin' Mischief |
#6081 |
| Rock Backstager (Loge Rock) | #6308 |
| Rockin' Roadster (Coupe Rock) | #6310 |
| Star Stage with cassette Player (Scene Rock) (Page 1 Page 2) | #6309 |
|
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| German
leaflet (1986)
I am not sure what this leaflet was made for, possibly as in insert for the German Jem comics? It appears to have been made for the general public, as opposed to the dealer catalogues shown above. It shows the entire 1986 Jem line, I'm not certain if every item was actually available (as in, made for the German market, not imported) there. This catalogue has completely new photography, leading me to believe that it was photographed in Germany (or at least for the German or European market). |
| Toy |
| Jem/Jerrica (Original Version) (a second image) |
| The Holograms Assortment (Aja, Shana, Kimber) |
| The Misfits Assortment (Pizzazz, Roxy, Stormer) |
| Rio |
| On Stage Fashions Assortment |
| Flip Side Fashions Assortment |
| Smashin' Fashions Misfit Assortment |
| Smashin' Fashions Rio Assortment |
| Rock Backstager with Speaker |
| Rockin' Roadster with FM Radio |
| Star Stage with cassette Player |
| Jem Comics
(1986-1987)
I believe these comics originated in the UK, they were translated into other languages and sold throughout Europe (Italian, German, & French translations have so far been discovered). The art was quite accomplished and stories weren't too bad either, IMHO! The majority of it was the Jem comics, as well as the odd article on a current music star or horoscope. They even had advertisements for the dolls, playsets, other Jem books sprinkled throughout it's pages, thus the inclusion of them on this page. Thanks to Laura (Badgerprincess) for the UK comic scans! |
| Toy |
| First Year Jem dolls minus Rio (UK Issues, it appeared in many of them) |
| Jem and Rock Backstager + free cassette offer (UK Issues, it appeared in many of them) |
| Jem UK Annual (1987) (UK Issue #1) |
| Panini sticker Book Ad (Italian Version, issue #2) |
| Star Stage Ad (Italian Version, issue #2) |
| Susanna Cheese Sticker promotion Ad (Italian Version, issue #2) |
| Topolino:
Italian
Mickey Mouse comic book
About 5" by 7", it's small. But inside is a real treat for doll fans- the first year featured 2 page colour ads for the Jem dolls, and the second year features full colour, multi-paged comic book-style story all done using photographs of the dolls, their fashions, playsets, etc (Toyfare, eat your heart out!), using the 2nd year fashions and dolls, that ironically never were sold there. The first year used some of the ads more than once. The girls were quite prone to physical violence in these stories! Thanks to Brian, Luca, Davide, Claudia for their help on this section! |
| Toy Featured | Date/Issue Number |
| Stormer Doll | Issue 1602, August 10, 1986 |
| Jem Art X 3 | Issue 1603, August 17, 1986 |
| Rio and Jerrica, Jem Art | Issue 1604, August 24, 1986 |
| The Holograms | Issue 1605, August 31, 1986 |
| The Misfits | Issue 1606, September 7, 1986 |
| Jem/Jerrica | Issue 1607, September 14, 1986 |
| 1st Edition Kimber | Issue 1608, September 21, 1986 |
| 1st Edition Shana (thanks to Danillo for the scan) | Issue 1609, September 28, 1986 |
| 1st Edition Aja | Issue 1610, October 5, 1986 |
| 1st Edition Rio | Issue 1611, October 12, 1986 |
| Pizzazz | Issue 1612, October 19, 1986 |
| Rock Backstager | Issue 1613, October 26, 1986 |
| Star Stage | Issue 1614, November 2, 1986 |
| Rockin' Roadster | Issue 1615 November 9, 1986 |
| Rock Backstager | Issue 1616, November 16, 1986 |
| Star Stage, Rockin' Roadster | Issue 1617 November 23, 1986 |
| The Misfits | Issue 1618 November 30, 1986 |
| The Holograms , 1986 Fashions | Issue 1619 December 7, 1986 |
| The Holograms | Issue 1620 December 14, 1986 |
| Roxy Christmas article excerpt, not an ad | Issue 1620 December 14, 1986 |
| Star Stage | Issue 1621 December 21, 1986 |
| Jem/Jerrica | Issue 1622 December 28, 1986 |
| Toy Featured | Date/Issue Number |
| Jem "Intro to doll comics" page, dolls 2 page spread* | Issue 1653, August 2, 1987 |
| Il Segreto Di Jerrica Benton Page 1, Page 2, Page 3 | Issue 1654, Aug. 9 1987 |
| Il Debutto (Part 1)* | Issue 1655, Aug. 16 1987 |
| Il Debutto (Part 2)* | Issue 1656 Aug. 23 1987 |
| Il Concerto (Part 1)* | Issue 1657, August 30, 1987 |
| Il Concerto (Part 2)* | Issue 1658, September 6, 1987 |
| La Rissa (Part 1)* | Issue 1659, September 13, 1987 |
| La Rissa (Part 2)* | Issue 1660 September 20, 1987 |
| Il Trionfo (Part 1)* | Issue 1661, September 27, 1987 |
| Il Trionfo (Part 2) | Issue 1662 October 4, 1987 |
| Intrigo | Issue 1663 October 11, 1987 |
| Intrigo Part 2 | Issue 1664 October 18, 1987 |
| Al Party | Issue 1665 October 25, 1987 |
| Al Party (part 2) | Issue 1666 November 1, 1987 |
| Il Complotto | Issue 1667 November 8, 1987 |
| Il Complotto Part 2 | Issue 1668 November 15, 1987 |
| Il Complotto Part 3 | Issue 1669 November 22, 1987 |
| L'Incontro (part 1, pages 1-2). (pages 3-4) | Issue 1670 November 29, 1987 |
| L'Incontro (part 2, pages 1-2 (pages 3-4) | Issue 1671 December 6, 1987 |
| L'Incontro (part 3, pages 1-2) (pages 3-4) | Issue 1672 December 13, 1987 |
| Il Dubbio (Pages 1-2) (Pages 3-4) | Issue 1673 December 20, 1987 |
| Long Playing (part 1, Pages 1-2) (Pages 3-4) | Issue 1674 December 27, 1987 |
| Long Playing (part 2, Pages 1-2), (Pages 3-4) | Issue 1675 January 3, 1988 |
*Scans donated by Davide, thanks!
| Department Store Catalogues Hopefully this section will grow in time. |
| Toy Featured (click thumbnail for close up) | Date/Issue Number | ||
 -Knock-off Jem costumes (by Totsy)-Flash 'n Sizzle Jem -Synergy -Raya -Danse -Video -Jetta -Clash |
Sears Christmas 1987 (Canada) | ||
 -1st Edition Jem/Jerrica-1st Edition Kimber -1st Edition Aja -1st Edition Shana -Pizzazz -Roxy -Stormer -Rio -Star Stage -Backstager -Rockin' Roadster |
Towers Christmas Flyer, November 1986. (Eastern Canada) | ||
|
Canadian Tire Christmas Flyer, November 1986 (Canada). Featured a colouring contest, children were encouraged to colour in the Jem page to receive a free gift at the store. I do not know what that gift was, but it is possible it was the In Store Cassette promo offer. |
| Licensing Specifications Kit
Jem licensing specifications kit published by Hasbro in 1986 for the launch of the Jem fashion doll line. This comprehensive guide is in the form of an album cover that opens up to reveal two folders full of 11 1/2" square colored sheets that outline every aspect regarding the Jem product line. Included are sheets dealing with: Logos, line art, packaging, color specifications, etc., plus individual sheets on all the characters and playsets, 20 sheets in all! This item was designed to be a style guide for any other companies interested in licensing the Jem name from Hasbro to apply it to other products beyond the core toy line." (Information and scan have been anonymously donated by the owner of this set.) |
