We Can Change It (WCCI) Shoe Identification Tips
Liz Pemberton, January 2012
The most important thing to know about WCCI shoes is that they use the “Euro” mold.  I know of only nine shoes made with this mold, and only three of those are in the magenta/mauve color range. Learn those three (below) and you’re set.
“Euro” 1st Kimber, WCCI, “Euro” Roxy
Front: “Euro” shoes for 1st Aja, 1st Kimber, Roxy, 1st Shana, Pizzazz, Stormer
Back: WCCI, LS (not shown: RLTW)
You can see that “Euro” Roxy (ERoxy from here on out) is dangerously close in color to WCCI. I’ve left the top photo with its rather washed-out tone to emphasize how WCCI is redder and lighter overall than ERoxy. The bottom photo is a truer representation of the colors, but doesn’t show the contrast as well. In person, WCCI and ERoxy are clearly different colors, and easily distinguished, but trying to get photos to show that well is just impossible (at least with my setup.)
If all of this mold business is confusing, see my article on Euro Molds, and then come back here.
I strongly recommend becoming conversant with the differences in molds. It makes shoe identification much, much, much simpler – not just with pumps, but also with scallops and with sandals. A big chunk of of Jem shoes had both thick and thin variants, including those for the Jem/Jerrica doll, the Rock ‘N Curl Jem doll, the first year On Stage Fashions, and the first year Flip Side fashions. As well, while the boots and Rio’s sneakers didn’t have variants, they did use two different molds each, which can help you ID the different boots and differentiate between GNG Rio and TO white sneakers.

Now on to color comparisons.

Both pictures above: MITA, SMAI, WCCI, “Euro” Roxy
I used a yellow background because yellow is the complementary color of purple, and I hoped the colors would “pop” better on yellow.  I also included the same shoes on white for people who prefer that.
Both photos are shifted a little towards blue, because that showed the small contrasts better. This color range simply does not photograph well.
The shoe which is closest in color to WCCI is SMAI, as shown at left. Unfortunately, SMAI is nearly as rare as WCCI, so being told that is insult added to injury. So - below are some pictures of WCCI with similarly-colored but less rare shoes.

WCCI (second from left) is shown with three versions of Stormer’s “US” shoes. All variants on “US” Stormer are redder than WCCI, and all of them (so far) are also thick-sided.
Note that the thick-sided Stormer shoes have very curvy, rounded inner contours, where the other two “Euro” shoes have straight angles.
I do wonder if the shoe on the far right might be a thick version of MITA, but that’s another issue altogether.
Speaking of MITA, here it is with WCCI. MITA is lighter and a little more blue, but many people say MITA is the same color as SMAI, which gets confusing when you then hear that WCCI and SMAI are the same. MITA is not the same as SMAI or WCCI – it’s lighter and bluer than both.

Left: Synergy and WCCI. Synergy is redder.
Right: Totsy magenta pump from a Sears Catalog set; WCCI. The Totsy shoe is redder (and smaller, and has two holes.)
I have not pictured WCCI with any other shoes because nothing else is terribly helpful. All of the other pumps and scallops anywhere close to the magenta range (Clash, YCCM, 24KS, 1st Kimber) are noticeably lighter and pinker, and the MM sandals are their own unique color, edging so far towards red that they almost hint at brown, unlike any of the other Jem shoes.
Finally, here is WCCI all by itself, with the best representation of the color I could get, and also some very nice, clear details of the mold. You can even see that there is a slight ridge on the inside around the top edge of the shoe.
WCCI is a rarity and a challenge, but hopefully this information will make things clearer. Good luck!